Search Engine Optimisation (SEO) at Pixelghetto Marketing
If you’re not running effective SEO campaigns, your online visibility will be severely compromised, and more importantly, you’ll miss the opportunity to reach the right audience.
What is SEO?
Search Engine Optimisation is the process of getting your website or web pages ranked on the first page of a search engine for your target keywords. This process drives natural or organic traffic—unpaid visitors who find your site through search engine results. While there are many search engines, Google remains dominant, accounting for over 92% of global search traffic, with Bing (around 3%) and Yahoo (just under 1.5%) trailing behind. At Pixelghetto Marketing, our SEO strategies are focused primarily on Google, ensuring your business is optimised for the most widely used platform.
Organic vs. Paid Traffic
Organic traffic refers to visitors that come to your site without any paid advertising. On the other hand, Pay-Per-Click (PPC) advertising charges businesses for each click on their adverts, which appear at the top of search engine results pages. However, PPC can become very expensive, with costs dependent on the competitiveness of your chosen keywords. Once your PPC budget is spent, your adverts disappear, which can make it a short-term solution for businesses with smaller budgets. SEO, by contrast, provides long-term benefits, especially for businesses in competitive industries with larger players.
Our agency is based in Warsaw, Poland, but we work with clients from all over the world, including companies in Ireland, Spain, and the UK.
Our SEO Approach
At Pixelghetto, we create ethical, best practice (White Hat) SEO campaigns designed to secure prominent rankings and help businesses achieve commercial success. We’ve successfully delivered SEO strategies for clients in industries such as food & drink, training, plumbing & heating, travel & tourism, and many more. Whether integrated within a full-service digital project or as a standalone SEO solution, we work with businesses of all sizes to help them meet their digital objectives.
Our campaigns are always ethical, transparent, and backed by data. We ensure that you fully understand the recommendations we make and can clearly see the impact on your goals, from improved search rankings to increased traffic, higher conversions, and a better return on your investment.
Our SEO Services
1. Full-Service SEO
SEO is a fundamental aspect of digital marketing that cannot be ignored. Without effective organic search campaigns, your online visibility will suffer, and you won’t reach your target audience. We combine both onsite and offsite SEO strategies to enhance your website’s visibility, improving key performance indicators (KPIs) like traffic and conversions.
2. SEO Audits
An SEO audit is a crucial process to evaluate the performance of your organic search efforts, both on your website and externally. With years of experience, we’ve developed a comprehensive audit process that examines every factor influencing SEO, ensuring your website can rank effectively on search engine results pages (SERPs).
3. Search Due Diligence
Search engine penalties can significantly impact your business by drastically reducing your visibility and limiting your traffic. At Pixelghetto, we conduct thorough reviews to identify whether your site has been penalised and create a recovery plan to help you regain and improve your rankings.
4. Content Marketing
SEO and content marketing are intrinsically linked. Without quality content, your site won’t rank well, and without an effective SEO campaign, even the best content won’t reach the right audience. We develop content marketing strategies that boost your website’s visibility across major search engines.
Today’s search engines emphasise high-quality, relevant content more than ever before, and businesses must meet this demand. A strong search presence requires the right content and an effective content marketing strategy. We help you create and implement this strategy to achieve measurable results.
5. Local SEO
Local SEO focuses on improving your visibility in local search results. With the rise of smartphone and tablet usage, location-based searches have become more prominent. Since Google’s Pigeon algorithm update in 2014, local search results have become increasingly important for businesses with physical locations or local services. We help you optimise for local SEO to ensure your business appears in relevant searches within your area.
In today’s digital landscape, having a strong online presence is essential for any business looking to thrive and stay competitive. By enhancing your website’s visibility and improving the quality of your online traffic, you increase your chances of connecting with the right audience and driving meaningful conversions. At Pixelghetto Marketing, we are committed to helping your business grow by developing strategies that are ethical, transparent, and tailored to your unique needs. Whether you’re looking to increase brand awareness, improve customer engagement, or boost sales, our expert team is ready to guide you every step of the way towards achieving your digital goals.
Free SEO Analysis
Not sure which SEO service is right for you? We offer a FREE SEO analysis to assess your current website and recommend the best SEO strategy tailored to your business. Contact us today for more information.
READ: The History of SEO: A Journey Through the Evolution of Search.
